Global roots mobile app
My role in the project: UI/UX designer.
My role in the project: UI/UX designer.
The problem the app was designed around
The lack of knowledge about cultural customs can lead to misunderstandings, cultural insensitivity, and ineffective communication.
The app provides an educational and interactive solution that helps users gain a deeper understanding of different cultures, promoting awareness, tolerance, and mutual respect.
The lack of knowledge about cultural customs can lead to misunderstandings, cultural insensitivity, and ineffective communication.
The app provides an educational and interactive solution that helps users gain a deeper understanding of different cultures, promoting awareness, tolerance, and mutual respect.
Design Strategy & Goals
The design strategy focuses on creating an engaging, friendly, and inclusive learning experience that makes cultural knowledge accessible to everyone through the use of clear navigation and culturally inspired visuals, the app encourages curiosity and exploration.
The design strategy focuses on creating an engaging, friendly, and inclusive learning experience that makes cultural knowledge accessible to everyone through the use of clear navigation and culturally inspired visuals, the app encourages curiosity and exploration.
The main goals are:
To present cultural information in a visually appealing and easy-to-understand way.
To create a smooth, intuitive user experience that motivates users to keep learning.
To balance educational content with playful, interactive design elements.
Research
Interviews revealed that travelers find it important to learn about local customs and behaviors in order to feel more comfortable during their stay and to enrich their overall experience.
Many also expressed a desire to know the basics of the local language before traveling.
Participants emphasized that understanding culture and traditions is a key factor when choosing a destination.
Participants emphasized that understanding culture and traditions is a key factor when choosing a destination.
However, they often struggle to find reliable and engaging sources that present this information in an accessible way.
Wireframes
Design System
Screens
Prototype
The app makes learning about world cultures engaging and accessible through an intuitive, playful design.
It combines education with a friendly user experience that inspires curiosity and respect for cultural diversity.
Some works displayed on this site may contain copyrighted material and used for educational purposes during studies at 6b studio as “fair use” and non profitable purposes.
